Local Sourcing: There’s No Place Like Home

From our own beginnings in 1905 as a small, family-owned general store in Kerrville, Texas, we know firsthand how important small businesses are to communities. That’s why H-E-B prefers to source Texas-first: To directly support our neighbors in the communities we serve by looking for products from Texans and their businesses first, before sourcing out of state. And, since these products travel fewer miles to our stores, local sourcing also helps us all shop more sustainably.

We’re proud to support our fellow Texans and help strengthen the Lone Star State economy. The next time you’re at your neighborhood H-E-B, you’ll see over 6,000 products grown, harvested, or made in Texas*, from ice cream to skin care to produce, salsa, and more.

We continue to add more each year with our H-E-B Quest for Texas Best contest! This helps support budding Texas-based entrepreneurs, while bringing innovative new Texan products to your neighborhood H-E-B.

You can support local at H-E-B by shopping Texan products!

Shop Now

Getting to know a few of our Texan suppliers  

Mission, TX

  • H-E-B Texas Roots™
  • Product(s): H-E-B Texas Roots™ citrus

This vertically integrated grower-packer-shipper packs their Texas Grapefruit & Juicing Oranges in Mission, TX where they have a fully integrated nursery to help plant and replant acreage with the finest varieties in the right ground and on the right rootstock. Their state-of-the-art processing and packing facility close to their orchards helps keep fruit fresher, longer. With leading farming practices and stringent quality control in place, the resulting citrus are always fresh & delicious.

Hidalgo County, TX

  • H-E-B Texas Roots™
  • Product(s): H-E-B Texas Roots™ bagged greens

This vertically integrated, family owned, grower, packer & shipper of fruits and vegetables has called the Rio Grande Valley, (deep South Texas), home since 1986. Their core values of family, quality, service, and consistency are woven throughout their business practices at every level. Use these delicious greens in salads, smoothies, stews, and more.

Galveston Bay, TX

  • Jeri's Seafood
  • Product(s): Jeri's Pre-Shucked Oysters

Since 1970, Jeri’s Seafood has been oystering in the Galveston Bay. To help replenish and renew the local ecosystem, they plant up to 20,000 tons of shell & rock each year in the bay reefs they own, helping them grow over 90% of the oysters they sell.   

Austin, TX

  • Me & the Bees
  • Product(s): Honey-sweetened lemonade

This woman– and minority-owned “buzzness” specializes in delicious lemonades sweetened with honey and organic sugar. A percentage of all sales are donated to local & international bee preservation organizations. 

Austin, Texas

  • Afia Foods
  • Product(s): Frozen Mediterranean Food, including Falafel, Kibbeh, and Mediterranean Falafel Bowls.

Afia is a female and minority-owned small business specializing in Mediterranean cuisine. Using time-tested recipes from a little black book that’s been in the founders’ Syrian family for generations, Afia crafts authentic falafel and kibbeh made with only simple ingredients.

Poteet, TX

  • H-E-B Texas Roots™
  • Product(s): H-E-B Texas Roots™ Strawberries

These H-E-B-exclusive strawberries are grown in Poteet, the “Strawberry Capital of Texas.” This family farm produces juicy, fresh-tasting berries, ideal for desserts, smoothies, and snacks!

Hidalgo County, TX

  • H-E-B Texas Roots™
  • Product(s): H-E-B Texas Roots™ melons, onions, beets, and organic & conventional greens

This family-owned farm has been growing produce for their fellow Texans since 1933. The sub-tropical climate, abundant water supply, and fertile soil of the Rio Grande Valley allow them to grow some of our customers’ favorite-tasting produce. They also employ farming practices like drip tape, crop rotation, and laser-leveling fields to maximize soil nutrients and help conserve water usage. 

Marfa, TX

  • H-E-B Texas Roots™
  • Product(s): H-E-B Texas Roots™ Tomatoes

These delicious tomatoes are perfect for salads, snacks & recipes. They’re grown in hydroponic greenhouses, which helps control water usage, temperature, carbon dioxide, fertilizer, and more for their crops. 

Blanco, TX

  • Klepac Greenhouses
  • Product(s): H-E-B Texas Roots™ blooming, foliage, and other potted plants

Family-owned and operated since 1955, Klepac Greenhouses raises around 2 million potted plants annually in their nearly 15 acres of greenhouses. They also make conscious decisions to help preserve water, such as drip irrigation and repurposing runoff water.   

Hondo, TX

  • H-E-B Texas Roots™ and H-E-B Beef
  • Product(s): H-E-B Texas Roots™ produce and H-E-B Beef

This family-owned farm raises cattle and grows a variety of produce on their 10,000-acre property.  They help reduce food waste by feeding their cattle their unsellable produce (i.e., vegetables with slight blemishes or irregularities in appearance).  

Rio Grande Valley, TX

  • 2F Akaushi Beef
  • Product(s): Premium Texas Wagyu ground beef

An H-E-B Quest for Texas Best winner, the Martinez family raise certified Akaushi Wagyu cattle, personally overseeing their animals from their ranch to our stores. Their ground beef is prized for its distinctive marbling and rich flavor, perfect for burgers, meatballs, and more. 

Palacios, TX

  • Bowers Shrimp Farm
  • Product(s): H-E-B Texas Fresh Farm-Raised Shrimp

Second-generation family owners Reed Bowers & his wife Lynn have helped build an aquaculture farm with 89 shrimp ponds. They are the largest domestic producer of farm-raised shrimp in the USA, all raised without hormones & antibiotics. 

Houston, TX

  • Frenchy’s Sausage Co.
  • Product(s): Chaurice Creole Hot Sausage, frozen Creole Gumbo Base, frozen Creole Etouffee Base

Percy Creuzot, Jr. founded Frenchy’s Sausage Co. with a unique product known as Chaurice, a delicious, spicy Creole sausage. As the demand for Chaurice expanded beyond his restaurant’s needs in 1977, Frenchy and his family grew it into a full food service distribution company currently serving over 200 businesses.

Houston, TX

  • PhoLicious
  • Product(s): Chicken and Beef Instant Pho

The 2023 Grand Champion of the H-E-B Quest for Texas Best competition, PhoLicious is a family-owned brand by husband-and-wife duo, Joseph and Anh. ​When the pandemic struck, their beloved pho outings vanished, and the demanding nature of their careers left little time for hours-long pho preparation.​ Drawing from Anh’s family pho recipe, Anh embarked on an experimental journey that resulted in their convenient instant pho, PhoLicious!

Houston, TX

  • Tokyo Gardens Catering
  • Product(s): H-E-B Sushiya

Glen Gondo and Hana Lee, owners of Tokyo Gardens Catering, have been H-E-B Sushiya advisors since the brand’s 2002 launch. Glen and Hana have helped H-E-B source authentic sushi products, and helped create many of the unique Sushiya rolls and poke bowls that customers love today.

Austin, TX

  • Rambler Water
  • Product(s): Sparkling water

Rambler’s USA-made sparkling waters feature a limestone mineral blend and just the right balance of carbonation & natural flavorings.  Every Rambler product sold helps Rambler support American Rivers and Texas Parks & Wildlife Foundation to conserve waters and lands in their backyard and yours. 

Austin, TX

  • Bhoomi
  • Product(s): Sugar cane waters & elixirs

An H-E-B Quest for Texas Best winner, Bhoomi’s cold-pressed cane elixirs are blended with Ayurvedic super botanicals that may help support the immune system. Bhoomi elixirs are certified Paleo & low glycemic, with renewable, fully recyclable sugarcane-based bottles. 

Austin, TX

  • Better Bites
  • Product(s): Plant-based sweet treats

After her son was diagnosed with life-threatening food allergies, Leah Lopez started making plant-based desserts that are free from gluten, dairy, peanut, tree nut, egg, soy, fish, shellfish, and sesame, so that everyone can enjoy sweets. Plus, over 90% of Better Bites products are made from plant-based packaging! 

Round Rock, TX

  • Round Rock Honey
  • Product(s): Wildflower honey and honey pollen

Most honey sold in grocery stores is varietal (mixed) honey. Round Rock Honey produces true raw wildflower honey that is never heated or filtered and is bottled immediately after harvest. The result: High-quality, delicious honey, just as the bees made it. 

McAllen, Texas

  • I Love Chamoy
  • Product(s): Sugar Free Chamoy Sauces

Born and raised in Mexico, chamoy sauce was a staple of Annie’s childhood. When her father was diagnosed with diabetes, Annie decided to create a sugar-free chamoy. After many tries, she created a sugar-free, carb-free, and calorie-free chamoy sweetened with monk fruit, has no artificial dyes, but still has all the sweet & spicy flavor!

Houston, TX

  • Just Made Juice
  • Product(s): Fresh-pressed juice blends

An H-E-B Quest for Texas Best Winner, Just Made Juice uses tropical fruits & superfoods like dragon fruit, guánabana, maca root and more in their deliciously different juice blends. They also give back to education in rural Latin America and the Caribbean, donating five cents for every bottle sold. 

Dallas, TX

  • Howdy Homemade Ice Cream
  • Product(s): Ice cream

Howdy Homemade employs individuals with intellectual and developmental disabilities in their “scoop shops,” ice cream factories, and catering divisions. Every carton, from Cookie Nom’ster o Chocolate as All Get-Out, features a photo of one of their proud employees. Pretty sweet! 

Dallas, TX

  • Urban Hydration
  • Product(s): Plant-based skin, hair, and body care

An early pioneer of “clean beauty,” Psychelia founded Urban Hydration to create skincare made from effective, recognizable ingredients. A gallon of clean water is donated through WATERisLIFE for every Urban Hydration product sold. 

Terrell, TX

  • 1836 Farms
  • Product(s): Organic milk, flavored milks, oat milk, juices, and cold brew coffee (available at select San Antonio & Hill Country Village H-E-B stores)

1836 Farms bottles their drinks the old-fashioned way: In glass bottles that can be returned to H-E-B to be sanitized and re-used by 1836 Farms. Their products are USDA-certified organic, and feed their cows an all-organic, non-GMO diet with no growth hormones or antibiotics.

Lubbock, TX

  • Slaton Bakery
  • Product(s): Slaton Bakery Homemade Vanilla Wafers

An H-E-B Quest for Texas Best winner, Slaton Bakery has been using high-quality ingredients from all over Texas to bake up delicious treats for over 100 years. Their vanilla wafers are perfect in classic Southern-style banana pudding or enjoyed with a cup of coffee!

*Disclaimer: Products made in Texas may include domestic or foreign content. We accept items into our program that are substantially processed or transformed in Texas. Multi-ingredient items may include a component from out of state or partially made out of state. For example, H-E-B prepared deli foods like salads and sandwiches, are processed in Texas, but ingredients sources will vary and ingredients may be domestic or imported.

Share the Post:

Recent Posts

We’re Improving Our Packaging at Your H-E-B

Every packaging change made by H-E-B can have a Texas-sized impact on our environment. It’s our responsibility to actively look for and make sustainable choices in our use of paper & plastic packaging, and we’re delighted to share these choices with our Partners & customers.

Read More ➝

Texas’ Endangered Ocelots

Deep in the thornscrub brush of South Texas, in the Lower Rio Grande Valley, you’ll find most of the United States’ remaining wild ocelots. With an estimated population of less than 100, ocelot extinction in the U.S. is a real and dangerous possibility.

Read More ➝