Sustainable Seafood

We source all of H-E-B’s sustainable seafood – whether it’s fresh, frozen, canned tuna, or in our sushi – from suppliers who are committed to the environmental stewardship and health of our oceans, lakes, and rivers. Plus, we partner with respected organizations like the Environmental Defense Fund, Global Seafood Alliance, and Global Tuna Alliance, to support traceable, transparent supply chains, high environmental standards, and social accountability. H-E-B ensures your seafood comes from safe, trusted sources focused on quality from the water to your plate.

Wild Caught Seafood

In order to ensure you’re getting wild-caught seafood that helps preserve ocean ecosystems, we preferentially source from fisheries rated Green or Yellow on EDF’s Seafood Selector or are certified as sustainable by the Marine Stewardship Council (MSC). We also leverage ‘Catch & Share’ programs that are committed to improving their environmental performance by complying with catch limits, reducing bycatch, and promoting scientific research; and Fishery Improvement Projects (FIPs) that meet the criteria outlined by the Conservation Alliance for Seafood Solutions that publicly track time-bound progress towards their sustainability goals on FisheryProgress.org.

Farmed Seafood

Aquaculture, a farming practice for fish and shellfish, now accounts for more than half of all global seafood produced. U.S. Aquaculture can be an environmentally-responsible source of food, helping to create healthier habitats, and is used to rebuild stocks of threatened or endangered species¹. H-E-B’s standard for farmed seafood is that it comes from a certified Safe Water Ecosystem (ongoing water testing, environmental surveying and animal welfare monitoring) and all imported products are third-party certified as sustainable by the Global Aquaculture Alliance, Aquaculture Stewardship Council, or organic as defined by the European Union.

Texas Partnerships

H-E-B is also proud to work locally with organizations like Friends of RGV Reef to build red snapper reefs off South Padre Island to help increase fish populations. Together, we’ve built the first industrial scale artificial nursery reef in the world! We’re also supporting our Texas oyster supplier, Jeri’s Seafood, to replenish reefs in Galveston Bay with shells from their oyster house and planting up to 20,000 tons of shell and rock annually to grow up to 90% of their harvest.

Trace My Catch

Many H-E-B brand shelf-stable fish products have Trace My Catch codes on their packaging. One of our newest shelf-stable lines, all featuring delicious real wood-smoked tuna, is sourced from MSC certified fisheries. Shop these delicious varieties at your H-E-B today, then enter the product code to see where your tuna was caught.

Read more about our Sustainable Seafood Commitment and our Seafood Policy to continuously improve social and environmental performance through regular monitoring.

Want more? Watch our short documentary film about the remarkable recovery of Redfish, “Redfish Revival,” from the H-E-B Presents: An Our Texas, Our Future film series.

Sources:
¹National Oceanic and Atmospheric Administration

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